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August 28, 2015

Asia: MyCEB Adopts "Focused Theme" for Second Malaysia Business Events Week

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The second edition of the Malaysia Business Events Week (MBEW) next month will go with a focused themed centred on building a sustainable and resilient MICE industry, a change from the general view taken in its debut last year.

To be held from September 21 to 23 at Shangri-La Hotel Kuala Lumpur, MBEW is expected to draw some 300 participants from a cross section of the MICE industry – hotels, convention venues, airlines, DMCs, PCOs, PEOs, event management companies, suppliers, technology providers, associations, government agencies and academic institutions.

Zulkefli Sharif, CEO of the Malaysia Convention & Exhibition Bureau (MyCEB) which organises this event, said: “In our inaugural event last year, we explored general MICE topics and engaged a handful of international speakers. This year, we decided to develop a focused theme that would encourage the Malaysian MICE players to collaborate in designing the future course of the industry. Collectively we can prepare a roadmap to build a sustainable industry that is resilient to an ever changing and at times unpredictable global environment.

“In addition, through the provision of education, networking, exchange of ideas and debate of issues in the three-day event, we hope that the Malaysian business events industry will be better equipped to take ownership of its future.”

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