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May 17, 2017
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Asia: MICE Groups in Seoul Leaning Towards More Active, Craft-based Activities


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max kim

Active and craft-based programmes are becoming increasingly popular for teambuilding and incentive groups that head to Seoul.

Speaking to TTGmice during a Korea Tourism Organization-led roadshow in Singapore last week, Max Kim, manager, Teamax Adventure, said: “The Asian market seems to be looking for more active programmes, while also experiencing culture. Such programmes are now more popular than city bus tours, as participants get to discover the city in depth, and get closer to the local culture and people. It’s a good thing for me as business is increasing.”

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