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January 15, 2015

Asia: Meet Taiwan Adds More MICE Perks with Taiwan Value Go

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While 2015 marks the final year of Taiwan's three-year pilot MICE industry programme Meet Taiwan, it will witness the birth of the Taiwan Value Go scheme.

Taiwan External Trade Development Council executive vice president and Meet Taiwan managing director, Walter Yeh, said Meet Taiwan aims to develop the country as an important MICE destination in Asia, and the programme had, in the past two years, attended various international MICE events and conducted numerous business trips to China as well as north-east and South-east Asia.

In 2014, Meet Taiwan kickstarted the Asia Super Team, a massive multinational marketing campaign directed at companies in Japan, South Korea, Singapore, Malaysia and Indonesia.

Companies from these countries battled in a two-stage competition comprising online and in-country components, with the winner was awarded an incentive travel package to Taiwan worth US$50,000.

Following its success, the competition will run again this year, with an expanded market that includes businesses in Thailand and Australia.

Yeh elaborated that 2015's Meet Taiwan will focus primarily on China, along with other Asian countries, while Taiwan Value Go will feature exhibitions and arts and cultural festivals across Taiwan's various cities and provinces beyond the two major cities of Taipei and Kaohsiung.

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