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August 15, 2014
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Asia: Malaysian capital finds its way to the heart of global chef association

Kuala Lumpur’s reputation as a culinary haven has been reaffirmed with its winning bid to host the Worldchefs Congress in 2018.

Organised by the World Association of Chefs’ Societies, also known as Worldchefs, the prestigious event will rotate to South-east Asia for the second time in its 86-year history. It will gather culinary heavyweights from around the world to discuss developments in the culinary field, while a trade show component will be offered to showcase the latest products in the food and beverage industry.

According to Malaysia Convention & Exhibition Bureau (MyCEB), Worldchefs Congress is expected to generate an estimated RM11 million (US$3.4 million) in economic impact for the country and draw an approximate attendance of 1,000 delegates.

Zulkefli Sharif, CEO of MyCEB said: “In line with our goals to attract international business events, we are honoured that the World Association of Chefs’ Societies has selected Kuala Lumpur as the venue for its Worldchefs Congress in 2018.”

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