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August 14, 2015

Asia: MACEOS, Biji-Biji Initiative turn accessory designers to cut event waste

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The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) is collaborating with Biji-Biji Initiative, a Malaysian social enterprise that champions progressive ideas and sustainable living through the creative reuse of discarded materials, at this week’s the 16th International Architecture, Interior Design & Building Exhibition (ARCHIDEX).

Through this MACEOS Green Initiatives programme, all PVC and tarpaulin banners used during the four-day ARCHIDEX will be collected and transformed into fashionable and uniquely designed tote bags. All proceeds raised from the sale of these bags will be channeled to Biji-Biji Initiative.

This programme marks the first Corporate Social Responsibility (CSR) activity undertaken by MACEOS.

Vincent Lim, president of MACEOS and president of C.I.S Network, the joint organiser of ARCHIDEX, said: “Recycling advertising banners into something artistic and wholly practical is the first step we are taking towards creating a more environmentally friendly events industry.”

Matthieu Mertens - Partner, Head of Systems & Electronics, Biji-Biji Initiative, said: “These banner tote bags that we make from discarded advertising tarpaulin offer a creative solution for the global waste problem and each (will have its) own quirky design. These banners have been given a second life, saving them from ending up in the landfill.

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