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July 19, 2016

Asia: JNTO Singapore to Lead Japan's APAC MICE charge

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The Japan Convention Bureau and Japan National Tourism Organization (JNTO) have established their fourth international MICE office, under the care of JNTO Singapore Office, which now joins existing specialised business events operations in New York, London and Seoul.

Photo by Freeimages.com/C.K. Vishwakarma

The new MICE bureau in Singapore, helmed by JNTO Singapore’s deputy director, Susan Maria Ong, focuses on bringing business events from South-east Asia and the Pacific to Japan. It provides business event planners in these regions with a host of services such as bid facilitation, liaison with government ministries to lobby for funding towards major congresses as well as local convention bureaus for onsite event support, assistance on site inspections, and recommendations for DMCs, venues and other event suppliers, among others.

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