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August 11, 2014

Asia: Japan baits incentives with free add-ons

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Japanese CVBs are dangling freebies to increase the appeal of their cities as attractive incentive destinations and counter the image of Japan as an expensive travel option. 

Speaking to TTG Asia e-Daily during the Japan Incentive Travel Seminar in Singapore last Thursday, Momoko Maeda, incentive coordinator from Sapporo Convention Bureau, said: “In order to bring more guests into our city, we must be able to attract them first with a value proposition and position ourselves at the top of their minds.”

According to Maeda, incentive groups will be able to enjoy a list of benefits if they spend more than 200 nights in the city, e.g. 50 pax for four nights.

The bureau will sponsor the group’s gala dinner and throw in a performance, or arrange a special welcome ceremony by a “kimono lady” for the group.

Said Maeda: “Our unique cultural dance items will be popular for the guests because it is something only we have that will leave them with a memorable experience.”

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