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April 21, 2015

Asia: Innovate Products and Services to Match China's Business Market

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With the booming Chinese business travel market expected to become the world's largest in the near future, the travel industry has to innovate their products and services to keep up, according to Carlson Wagonlit Travel (CWT) China.

On the sidelines of the CTW China 2015 press conference yesterday, Albert Zhong, general manager of CWT China, told TTG Asia e-Daily: “To meet the needs of the evolving market, we have to constantly improve and innovate to better serve China-based business travellers.

“Besides the usual procurement-related activities, managing internal and external stakeholder relationships…our role has expanded to identifying new technology solutions and applying business analytics to support clients’ growth.”

As such, CWT China rolled out the first online booking tool for the Chinese market – CWT Online – to make booking international travel easier for China-based business travellers in 2012. 

While CWT China had the privilege of having the “first-mover advantage”, he added it was a challenge to move business travellers from offline to online initially. “We saw the need to move bookings online and companies were also pushing for the mandate. It took some time but now, we are seeing 70 per cent adoption.” 

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