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February 5, 2015

Asia: GBTA Closes Bangkok Office, Shifts Focus to Education

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The sudden announcement of Global Business Travel Association's (GBTA) Bangkok office end last month has caught the corporate travel community by surprise. 

Welf Ebeling, regional director, GBTA Asia, will remain until the end of March to help GBTA transition its activities to China, where the association has hired operations manager Maggie Wu, based in Shanghai.

The association is moving away from organising conferences to “delivering business travel education and training”, said Michael McCormick, executive director and COO, GBTA.

“It has become clear that education must be our primary focus,” he said, adding it was an area where GBTA can clearly differentiate itself.

To that end, GBTA will expand localised education programmes to high-growth markets like Singapore and India, the way it has done in China in partnership with Fudan University.

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