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September 10, 2015

Asia: Fresh Grounds Sought for PATA's Annual Events

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PATA is opening up opportunities for destinations beyond the Asia-Pacific region to play host to its annual events.

Explaining the decision, CEO Mario Hardy, who took over the reins of the association on November 1 last year, said: “The whole purpose of us having a travel event is to promote the destination.

“We were questioned when we chose Bengaluru (for PATA Travel Mart 2015). (The city) may be known as the Silicon Valley of India but there are tourist attractions here waiting to be discovered. Having the mart here is our way of supporting the destination – to promote it to (buyers) who will in turn sell it to their customers.”

Hardy pointed out that many travel tradeshows are held in established destinations like Thailand, Indonesia, Singapore and Hong Kong, and these places “do not need our support”.

“However, there are secondary and tertiary destinations that do require support,” he remarked.

Pushing more destinations beyond this region to host PATA industry events is an effort aligned with the association’s goal to disperse tourist footfalls, not only to popular destinations in a country but also to emerging ones, as long as they have the capability to handle different events.

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