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June 30, 2015

Asia: Events Will Go Paperless in Five Years

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With the advent of mobile apps for almost every aspect of life, mobile meeting and events app QuickMobile's CEO anticipates meetings will go paperless within the next three to five years.

Speaking to TTGmice e-Weekly, CEO of QuickMobile, Craig Brennan, said: “Most companies will adopt apps (in five years) because apps are so much more powerful, engaging, efficient, and environmentally friendly. It just makes so much sense to do it.”

While conversion from paper to app is still an inhibiting factor, Brennan said it is a “mindset change” and once customers use the app they “don’t turn back”.

He said: “For the first time our customers may use app and paper together, but the second time they may cut out 60 to 80 per cent of paper use, and by the third time they will go completely without paper.”

While QuickMobile started in 2008, Brennan said the company has been experiencing “rapid growth” of 100 per cent year-on-year in take-up rate, especially over the past few years.

Brennan said QuickMobile differs from the competition because of its ability to customise the app’s look and feel to align with the company’s brand, ROI measurement and multi-language options including Chinese, Japanese and Korean.

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