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November 14, 2014

Asia: Emirates chases Singapore market, especially corporates

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Emirates Singapore is shifting into high gear in order to grab a bigger slice of the corporate market, creating a new global sales position here to drive demand for the airline’s five daily flights to Dubai, the most recent of which was launched in August.

Country manager Singapore and Brunei, Andrew Bunn, said that the opportunity to develop the local market had only materialised in December 2012 when Emirates introduced an A380 for one of its daily services permanently, which pumped up capacity by 46 per cent.

The airline now has 35 flights a week between Dubai and Singapore, with 28 of them nonstop and seven via Colombo, in addition to daily services from Singapore to Brisbane and Melbourne.

He commented: “Before my time (Bunn came onboard in April after 17 years at Lufthansa), we would be crying out for seats from inventory control for point-of-sale Singapore. Our connectors from Brisbane and Melbourne were always operating with very high loads, with seats being sold by Australia and the UK, or other markets.”

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