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August 17, 2015

Asia: DreamPlay by DreamWorks Extends Welcome to MICE Groups

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Manila's new interactive educational theme park, DreamPlay by DreamWorks, may be built for children but it is taking a serious interest in domestic and Asian MICE markets.

Located in the City of Dreams (COD) Manila, the attraction can accommodate up to 1,200 MICE delegates, and full hire is allowed with a minimum booking for 1,000 participants.

Kevin Sim, COD Manila COO, said DreamPlay by DreamWorks has a “dedicated schedule for MICE participants” during weekday mornings and nights to enable them to experience the venue “without the crowd and it does not infringe on the play space’s ‘adults only allowed if accompanied by a child’ policy”.

“We have been tapping companies for their teambuilding and family day activities; locally, through regular sales calls and sales blitzes and regionally, though tradeshows and sales missions, partnering with wholesale MICE teams, fam trips and offering special rates and concessions for group bookings,” Sim told TTGmice e-Weekly in an interview.

He added that the world’s first DreamWorks-inspired theme park has already hosted a number of corporate events in the past weeks.

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