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August 20, 2014

Asia: Dongdaemun Design Plaza's Opening Breathes New Life Into Hotel Sector

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New hotels are sprouting up in the vicinity of the newly opened Dongdaemun Design Plaza (DDP) while old ones have embarked on renovation in anticipation of a surge in MICE visitors, mostly from China.

Located in the Dongdaemun shopping district, Dongdaemun Design Plaza commenced operations in March as part of the Seoul metropolitan government’s MICE Master Plan initiated in 2013 (TTGmice e-Weekly, November 8, 2013).

Exuding futuristic, eco-friendly vibes, DDP is located at Seoul’s fashion core of Dongdaemun. The 8,500m2 DDP encompasses recreational functions and flexible MICE spaces including a museum, a learning centre, and a conference and exhibition centre.

DDP’s establishment has attracted fashion and design-related conferences and exhibitions to Dongdaemun, and also bolstered the hospitality sector.

JW Marriott Dongdaemun Square Seoul commenced operations last December; The Shilla Seoul completed its renovation last August; and Grand Ambassador Seoul Associated Pullman Hotel’s renovation is due to complete in three years’ time.

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