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April 15, 2016
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Asia: Club Med Guns for Bigger Share of MICE Market


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Following its acquisition by Fosun International in March 2015, all-inclusive holiday resort Club Med has created a new MICE-dedicated post, stepping up initiatives to offer meeting packages and incentivising agents to bring in more corporate event bookings.

meeting
Photo by Freeimages.com/Carl Dwyer

According to general manager for Hong Kong/Macau, Sebastien Portes, the group is now better-placed to grow its market share even though it has up to now been a minor player, with only three per cent of Hong Kong business generated by MICE in 2015.

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