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April 20, 2015

Asia: Chinese Incentives Go Longhaul as Visa Regimes Slacken

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More Chinese incentive groups are picking longhaul and exotic destinations thanks to improved air connectivity and more relaxed visa regulations, according to key DMCs interviewed at IT&CM China.

CITS International MICE Shanghai deputy general manager, Lu Yun, said 70 per cent of MICE traffic is longhaul, adding: “The market is booming and we are seeing new record numbers every year.

Clients rank ease of visa approval, security and connectivity as top criteria when selecting a destination.

Following a 10,000-pax incentive to the US last year, the company also sent a group of 3,000 people to South Africa, while a client has just picked the Netherlands.

Lu added: “This is unexpected and the key challenge is about logistics and capacity for a big group. Take the recent incentive to South Africa as an example, we had to transport all 3,000 staff to the destination within three days and we split them into groups.”

According to CTS HK Shenzhen Int’l Travel Service project manager, Sabrinnah Peng, most domestic clients have already seen China so they prefer to go abroad and hotspots are Europe, the US, Australia and New Zealand.

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