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January 16, 2015
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Asia: China Foreign Trade Centre, Reed Exhibitions Join Forces


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The China Foreign Trade Centre (Group) and Reed Exhibitions have signed a new strategic alliance agreement for a stronger exhibition events sector.

The agreement will see regular executive meetings, resource sharing, professional talent cultivation, exhibition projects, organisation and venue cooperation between the two organisations.

Reed Exhibitions chairman, Mike Rusbridge, said: “After more than three decades of rapid growth in China, the agreement is a milestone for Reed Exhibitions… and ‘a powerful statement of intent’ between two strong partners with one common goal to continue building world-leading exhibition events in China.

“This new partnership will prove mutually beneficial in the joint projects that we intend to undertake together in China. This alliance will remain instrumental to the modernisation and sustained success of the industry.”

Meanwhile, in May, three mega medical and healthcare industry events – CMEF, API China and PHARM China – organised by Reed Sinopharm – will co-locate for the first time at the National Exhibition and Convention Centre in Shanghai.

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