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August 21, 2015

Asia: Beijing Prescribes Chinese Medicine to Improve MICE Health

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Collaboration among the Beijing Municipal Commission of Tourism Development (BMCTD), traditional Chinese medicine (TCM) associations and inbound tour operators are underway to invigorate Beijing's MICE industry.

Through the marketing of TCM experiences as pre/post event activities, Beijing’s MICE tourism specialists are hoping to enhance the city’s attraction as a choice destination for business events

According to Ren Jianghao, director of the Department of High-End Tourism Development under BMCTD, China National Convention Centre (CNCC) have received bookings for international conventions until 2022, which reflects the steady and positive outlook for the industry, but the number of governmental meetings hosted at the venue has declined while hotel occupancy rates have room for improvement.

He explained that BMCTD had decided to dangle TCM products and experiences as a new attraction for business event groups, as Beijing, being a relatively mature MICE destination, has limited scope for the exploration of new venues.

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