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June 19, 2014

Asia: American MICE buyers grow an appetite for Asia

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Driven by a recovering economic climate and stronger desire to venture into new destinations, US meeting and conference planners are showing a rising interest in Asia, according to feedback from buyers and exhibitors at The Americas Incentive, Business Travel & Meetings Exhibition in Orlando.

Dirk Ebener, CEO of Marietta-based Global CIF, is keen to explore Asia as a conference and tradeshow destination for his clients that span across 50 industries, ranging from consumer goods to automotive to woodwork.

“Europe and Asia are our top two considerations. Americans are more familiar with Europe whereas Asia is often not the first choice, but it’s my responsibility to change that,” said Ebener, adding that he is interested in South Korea, China, Thailand and Indonesia in particular.

Similarly, Asian destinations are also reporting emerging interest from the US, although a majority are enquiries for events that will take place in the next two to three years.

“Our enquiries for 2016/2017 have picked up by around 10 per cent from the MICE as well as leisure market from the US,” said Mohit Chopra, director – MICE & special events, Travel Pals (India). “These companies are mainly from the medical, transportation and economic development (governmental) industries, primarily interested in Delhi and Rajasthan.”

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