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January 28, 2019

Caesars to Launch Non-gaming, Lifestyle Hotel Brand




Caesars Entertainment is expanding into non-gaming hotels with the launch of a new, non-gaming lifestyle hotel brand – Caesars Republic – and the launch of its first non-gaming hotel in the United States, the Caesars Republic Scottsdale

Expected to break ground in the second half of 2019, the Caesars Republic Scottsdale will be located adjacent to the region’s premier luxury retail destination, Scottsdale Fashion Square, and will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality. Caesars Entertainment will license its brand, advise on design elements and integrate the industry’s leading loyalty network, Total Rewards.

This modern 11-story glass structure with 266 rooms will be developed at the intersection of North Goldwater and East Highland Avenue. The interior décor will incorporate rich textures and strong architecture, juxtaposing soft curves and bold accents in a chic and classy lobby, with designs curated throughout the guest rooms, Caesars said. The first-floor bar will be the spot for an after-work cocktail or glass of wine after a day of shopping. The signature restaurant will aim to offer a sophisticated, high-energy environment that will synergize with surrounding trade areas, catering to both locals and hotel guests alike. There will be an abundance of outdoor seating on the patio with views of Camelback Mountain. In addition, there will be a coffee shop, for a casual business breakfast or as a grab-and-go option.

In addition to the mixture of kings, double queens, one and two-bedroom suites, guestrooms in the hotel will also include a bridal suite, and on the 11th floor, five luxury entertainment suites. On the second floor, there are five breakout rooms which will accommodate up to 40 people each or can be opened for events up to 200. The second-floor executive board room is capable of seating 16 at a permanent table.

Caesars Republic Scottsdale will also have a 7,000-square foot column-free ballroom with 34-foot sliding glass doors which open out onto the adjacent lawn, suitable for outdoor events for up to 600 people. The ballroom is divisible into four sections and can accommodate banquets up to 500. The ballroom’s LED lighting system will allow event organizers to customize the look and feel of their event with the ability to change the ceiling color.  Additionally, the ballroom will have a sound, Internet and audio-visual system.

On the Caesars Republic Scottsdale's will be the seventh floor will be a rooftop pool and bar - the only rooftop pool in Scottsdale - with views of Camelback Mountain. The pool will host activities such as yoga at nine and champagne at 11. The rooftop bar will serve specialty drinks by HCW’s mixologist. There will be weekend brunches and lively afternoon energy year-round. This area will also serve as private event space for exclusive groups or company events. Adjacent to the pool will be the hotel’s fitness center.

Caesars Republic will be positioned as a lifestyle hotel brand. It will also mark the first brand from Caesars Entertainment designed exclusively for non-gaming hotels. The brand pays homage to the dynamic energy of Las Vegas – celebrating rebellious spirits and beckoning its guests to unleash their alter egos. Just as all republics are social in nature, Caesars Republic incorporates thoughtful details and brand rituals to facilitate connections among its guests, the company said. Additionally, no two hotels within the brand will be exactly alike – everything from the décor to the culinary offerings are inspired by local traditions and tastemakers.

This announcement follows the late 2018 opening of Caesars Entertainment’s two beachfront luxury resorts and beach club on Meraas' Bluewaters Island in Dubai. Additionally, Caesars announced plans last year to develop a non-gaming Caesars Palace resort along the coast of Puerto Los Cabos, Mexico.


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