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September 1, 2008

US hospitality college releases sustainability road map

US hospitality management school, Cornell University, has released a whitepaper detailing a “road map” for sustainable operations. The university’s Center for Hospitality Research has set out the comprehensive program implemented by the Willard InterContinental Washington Hotel.

The report, Sustainable Hospitality: Sustainable Development in the Hotel Industry, is written by Hervé Houdré, general manager of the Willard, and is available for free download at http://www.hotelschool.cornell.edu/research/chr/pubs/perspective.


Willard InterContinental: A blueprint for sustainability

In addition to explaining the Willard's sustainable eco-friendly hotel development program, the Cornell Industry Perspectives paper outlines environmental efforts by several of the industry's major companies – including InterContinental, Marriott and Taj.

Houdré explains that the basis of sustainable hotel operation is a three-part balance, expressed as “profits, people and planet”. By taking those three elements into account, Houdré suggests, a sustainable green hotel development program becomes economically viable, as well as beneficial to the community and environment.

As a result, the “road map” for the Willard InterContinental's eco-friendly hotel sustainability program extends far beyond conservation and recycling to conducting programs in the surrounding community and encouraging both guests and employees to consider a healthy lifestyle.

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