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August 19, 2009

Travel industry expert speaks at Elite Meeting Alliance

Geoff Freeman, senior vice president of public affairs for the US Travel Association, will deliver the keynote address at Elite Meeting International’s (EMI) Elite Meeting Alliance (EMA). The three-day forum brings together prequalified corporate and association meeting professionals with leaders in the luxury hotel industry to cultivate relationships and build business.

Taking place at the Boca Beach Club at Boca Raton Resort & Club in Florida from 13-15 September, the EMA includes one-on-one meetings, continuing education sessions, and unique networking events.
“We are delighted to welcome Geoff Freeman to the EMA,” said Kelly Foy, chief executive officer of Elite Meetings. “At a time when accurate public information is critical to the advancement – even the survival – of the meetings industry, and as we combat misinformation and prepare for recovery, we are proud to offer meeting professionals and hoteliers the latest news directly from the leading spokesperson for the industry.”
Freeman leads all public affairs activities for the US Travel Association, including lobbying, strategic communications, research, and grassroots mobilization. He drives the organisation's activities on near-term challenges, such as the recent assault on corporate meetings and events, with responsibility for developing strategies to position the industry more favorably in the years to come.
“The need for meeting professionals and hotels to come together as we emerge from a financial storm speaks for itself,” Foy continued, “and we are delighted to complement this year’s business-building opportunities with the most cutting-edge information the industry has to offer. We look forward to another record turnout at the Fall 2009 EMA.”

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