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May 1, 2015

SISO, UFI Extend Collaboration Agreement

Several top associations for the exhibition global industry and North American for-profit organizers have agreed an extension of their six-year-old collaboration agreement. Members of UFI’s Executive Committee and SISO’s Board of Directors met alongside this month’s SISO CEO Summit to agree how to expand the way in which they work together.

As well as continuing the exchange of activities incorporated in the current agreement, SISO and UFI will develop special activities within existing events, hold regular joint meetings of their Executive Committees and collaborate more closely on research and education. The additional activities will be designed to provide practical assistance to those international companies wishing to do more business in North America and to allow American companies to leverage the power of the UFI network for their own international development.

“The first six years of our collaboration has achieved a lot," UFI President Andrés Lopez-Valderama said in a statement, noting a "significant increase" in activity: "Far more UFI members are now participating in SISO events and vice versa. A much better understanding of issues in North America has been achieved by UFI and, we hope, greater exposure to global markets for SISO members interested in international expansion. Now is the time to do more and build on the success of our collaboration”.

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