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September 28, 2010

PCMA to co-locate 2011 International Summit at IMEX America

The PCMA has announced that, as part of its industry partnership deal with with IMEX America, it will be co-locating its 2011 International Summit with the show when it takes place in Las Vegas, on 11-13 October 2011. As the majority are directors or higher in their organiSations, their participation is likely to be a strong attraction for exhibitors. 

At least 50 PCMA supplier members are also expected to attend. PCMA will also provide its signature education support, allowing attendees to take part in sessions that address issues relating to conducting business in a global marketplace and will give them the chance to share best practice, fresh ideas and to learn from their peers and colleagues.


Perfect fit: IMEX Group's Ray Bloom believes the
PCMA complements IMEX America perfectly


Research conducted among buyers following IMEX's show in Frankfurt in May of this year, showed that hosted buyers placed orders worth $450 million USD with exhibitors during the exhibition and expected to place over $2.2 billion USD of business with IMEX exhibitors in the following 12 months. The IMEX America hosted buyer program will follow exactly the same model as Frankfurt, with a focus on attracting only the best buyers in the industry. The model will give buyers the freedom to make their own appointments with exhibitors of their own choosing on their booths. Each buyer will take full control of the timing and content of their appointments and have exclusive access to personal diaries and planning tools using the IMEX online diary and appointment system.

Ray Bloom, chairman of the IMEX Group, said: "The profile of the PCMA International Summit delegates fits precisely with the type of buyers we are committed to hosting to IMEX America. These PCMA members all plan and organise meetings and conventions internationally and so are influential buyers of products and services both inside and outside the US. IMEX America will deliver the largest hosted buyer program in North America, with 80% of buyers from the US planning both domestic and international meetings, and 20% from other world markets.  Being so closely involved with such a dynamic association as PCMA will give us a big advantage in fulfilling this promise." 

PCMA president and chief executive, Deborah Sexton, said, "PCMA members play an important and influential role in the international marketplace and the co-location of PCMA's International Summit with IMEX America will provide attendees with new and cutting-edge solutions to the challenges they face in conducting business globally, while offering a unique opportunity to network, make appointments, and conduct business with exhibitors and attendees from around the globe. The co-location of the PCMA International Summit and IMEX America creates one of the most powerful hosted-buyer events in North America."

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