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July 23, 2009

New series of reports on destination e-marketing

TIG Global, the interactive marketing company for hospitality and travel, has launched a series of internet marketing reports, specifically written for destination marketing professionals. 

The series is designed to serve as an educational tool for destination marketing organisation (DMO) marketers that can be directly applied to their online marketing programmes.

Each paper will cover a separate topic that is pertinent to the travel community and will contain real-life, current examples of interactive strategies and tactics being used by DMOs around the globe. 

Dedicated to helping destinations thrive in the online space, TIG Global worked with Cindy Estis Green, a respected and impartial author with over 30 years of experience in the travel industry, to conduct primary and secondary research to identify the best practices outlined in the series. Some 21 DMO sales and marketing executives, ranging from small towns to large counties, states and provinces, were interviewed, including worldwide representation from Europe, Latin America and Asia. Their insights and marketing results were compiled within the series.

“These are very challenging times for DMOs,” said J William Seccombe, chief marketing officer at Visit Florida. “This project should stimulate new ideas for DMOs, as they explore social marketing efforts to empower their members, drive travelers to their destination, and stay ahead of their competition.”
Commenting on the launch of the reports, Steven Paganelli, vice president of business development for DMOs at TIG Global, said: “TIG Global is excited to announce the launch of this series as it serves as a much-needed resource for destination marketing professionals as they strive to think of fresh ideas to reach visitors and engage their industry partners.

“We look forward to rolling-out the rest of the series and providing our industry colleagues with ongoing insight into the fast-paced, evolving world of online destination marketing.”

The inaugural paper of the series, Part 1 – Social Media and the DMO Marketer, is available for complimentary download now.  The paper contains strategies to build ongoing relationships with destination visitors, stimulate traffic, and trigger consumer actions through Twitter, Facebook, and online games and contests. It also outlines methods for training destination industry partners to set up their own social marketing programs that support overall visitation to the destination.

For more information, visit www.TIGglobal.com

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