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December 19, 2014

Meetings Mean Business to Spearhead North American Meetings Industry Day in 2015

Exciting news for the North American MICE industry: For the first time, the greater meetings and events industry across the United States, Canada and Mexico will join together to host the North American Meetings Industry Day (NAMID). 

The event, set to take place on April 16, 2015, will bring together industry professionals and demonstrate the value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions. 

NAMID is inspired by the 20-year strong Canadian National Meetings Industry Day created by the Canadian Chapters of Meeting Professionals International (MPI). 

Meetings Mean Business (MMB), the industry-wide communications and advocacy campaign, will spearhead activities taking place in the U.S. The Convention Industry Council (CIC), in collaboration with MMB, will support CIC members, chapters and other coalition members and stakeholders in implementing the NAMID strategies and activities. 

“The impact and reach of CIC’s 33 national and international associations has the unique ability to push this important initiative through the federation members’ chapters and build a grassroots network of advocates for the Meetings Mean Business campaign,” David DuBois, president and CEO of the International Association of Exhibitions and Events and 2015 Chairman of the Convention Industry Council, said in a statement. “Both CIC and IAEE are members of the MMB coalition, and in my dual leadership role, I will utilize the power of both organizations to help launch the first North American Meetings Industry Day.” 

Toolkit materials will be distributed to meetings industry organizations, chapters, participants and event leaders. The information packet will include suggested NAMID activities, sample materials, campaign collateral and other advocacy information. 

Organizations can register for the North American Meetings Industry Day here. Additional information about events happening across the U.S., Canada and Mexico will be available in 2015.

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