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October 28, 2009

IMEX launches new US show

A new trade show for the US meetings industry was announced in Las Vegas today by Ray Bloom, chairman of the IMEX Group.


Business is blooming: IMEX's Ray Bloom is set
to unveil the IMEX brand in the US


The new show, which will be called IMEX America, will take place at the Sands Expo Convention Center at the Venetian/Palazzo in Las Vegas from 11-13 October 2011. 

Speaking at the press conference at the Venetian/Palazzo Meetings Hotel, Bloom explained: “For the inaugural show in 2011, we are forecasting 1,500 hosted buyers, of whom 80% will originate from within North America – the balance arriving from across the world. We will also conduct large-scale visitor marketing campaigns to attract several thousand more key decision-makers from across the country."

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