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April 19, 2012

First paper near field communication badge used at a business event

Bethesda, Maryland-based ITN International has introduced the first paper near field communication (NFC) attendee badge at a business-to-business (B2B) event.


Attendees of WIMA NFC Monaco, which took place from 11-13 April, were issued NFC-enabled paper badges that could be read by an application running on attendees’ and exhibitors’ smartphones.


Until the event, all NFC badges used at B2B events have been plastic.


Production of the paper badges was made possible because ITN International integrated an NFC encoder into a standard badge printer, capable of printing thermal paper badges continuously.


“Our new paper badge will offer event producers a greener, more affordable alternative to plastic,” says Ivan Lazarev, president and CEO.  “With this innovation we can offer clients the option to print a large number of characters and lines on attendees’ badges.”


The company plans to make NFC paper badges available to clients in four sizes.

The paper NFC badges used at WIMA NFC Monaco filled a variety of demands for information exchange:

–  The event producer controlled access to conference sessions and provided event participants an allowance for food and beverage purchased on site.

– Exhibitors captured and qualified leads using smartphones.

– Attendees swapped business cards using their NFC phones.


To equip their devices to read the NFC badges, exhibitors and attendees downloaded ITN International’s app, BCARD Reader.


The app also allowed meeting participants to download content—such as conference schedules and sponsors’ sales collateral—by touching ‘smart posters’ that were displayed throughout the venue.

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