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August 15, 2010

Central American destination launches up social media strategy

The Costa Rica Tourism Board has announced the launch of its official Visit Costa Rica Facebook, Twitter and YouTube channels, aimed at catering to the increasing demand for information about the central American country.

Through its new social media platforms, Costa Rica hopes to bring the experience it offers a little closer to home for visitors the country receives every year from North America, which total the more than one million. The activity is also provides a service for those who are simply interested in learning more about the country and its offerings.

With more than 145 million Facebook users in the US and Canada alone, the initiation of social media for Costa Rica is an essential tool for showcasing the elements that have made the destination increasingly popular. Therefore, the sites will provide information and feature images and video footage, which it the destination hopes will capture the essence of the country. Users will be able to participate in an engaging and interactive platform that will allow both travel professionals and consumers to learn more about the destination.

“Social media has become a tool that consumers are increasingly using to communicate with other travelers and to stay atop of latest information. People are hungry for knowledge on Costa Rica travel and want up-to-date information that is readily available whenever they are planning a trip to the country,” said the Minister of Tourism of Costa Rica, Carlos Ricardo Benavides. “We think that given the country’s broad and diverse offering, there is no better way to illustrate the Costa Rica experience than by sharing it one-on-one with users.”

By visiting www.facebook.com/visitcostarica, people will be able to tap into feature content and the most current news on Costa Rica travel and activities. Additionally, they will have the opportunity to participate in future promotional activities (such as the latest deals and social media-specific promotions), and the exchange of ideas between those who have visited Costa Rica, those who are considering travelling there and the travel industry.

Twitter users can also participate by following at www.twitter.com/visitcrnews. Meanwhile, a host of videos will be available for viewing at www.youtube.com/VisitCostaRicaVideos on YouTube.

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