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January 28, 2013
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Catching Up with ICCA CEO Martin Sirk


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The International Congress and Convention Association, launched in 1963, is celebrating its 50th year with a special anniversary Web site that includes a neat interactive timeline illustrating the association’s milestones; a map-based history of all its past events, where members can share their memories; and a growing library of video interviews—a new one will be uploaded every week throughout the year.

Martin Sirk is also celebrating an anniversary—10 years as the association’s CEO. We talked to Sirk about the changes he’s seen during his tenure, and what’s ahead for this globally focused organization. ICCA provides education and research for those involved with international meetings and conventions, including professional congress organizers, convention and tourism bureaus, convention centers, and meeting professionals.

“We’ve expanded from about 600 companies and organizations to almost 1,000 in 90 countries,” Sirk said. “But despite this, I know we’ve retained the core business culture that attracted me to ICCA when I first joined back in 1989.”

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