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September 12, 2010

Carlson Marketing and IMEX America create new alliance

On 10 October 2011, a day before IMEX America opens its doors, the relationship, brand loyalty and engagement company Carlson Marketing will conduct a dedicated educational event for corporate clients and its own buyers and account executives.

The exclusive Las Vegas event expects to welcome up to 100 guests, each of whom will then attend IMEX America as part of the trade show's hosted buyer programme.   

Carlson Marketing corporate clients represent some of the world's biggest Fortune 1,000 companies, primarily in the financial services, travel, telecom, retail, consumer goods and automotive sectors. Those who attend IMEX America will be high-level corporate meetings and events buyers with significant US, as well as international, spending power.   

"We know the proven success of IMEX in Frankfurt and look forward to an energising and productive North American show in 2011. We are excited to be involved in the first IMEX America,” said Fay Beauchine, president, Engagement & Events at Carlson. “We know that travel engages and motivates, which makes this show an excellent fit for us and our clients,"

Explaining the significance of the deal between the two companies, IMEX group chairman Ray Bloom said: "Our agreement with Carlson Marketing sends another strong signal to the worldwide meetings, events and incentive travel industry that we are serious about making sure that IMEX America delivers high level business opportunities for all its exhibitors.

“Carlson Marketing's client base of Fortune 1,000 companies, plus the company's unquestioned authority in the market is yet another stamp of approval for the show and demonstrates our ambition to make a big impact from day one."

The involvement of Carlson appears to complement several alliances already announced by IMEX America. These include many of the major hotels groups, including Intercontinental, Marriott and Starwood, along with travel, meeting and incentive companies, such as Conference Direct, Experient, HelmsBriscoe, Global Cynergies, HPN, Maritz Travel and Northstar Meetings Group.

IMEX America will take place from 11-13 October 2011 at the Sands Expo at the Venetian/Palazzo Hotel in Las Vegas.

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