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June 12, 2014

Breaking News: AIBTM to Get New Name for 2015

Just as AIBTM draws to a close in Orlando, Florida, it has received a new name for next year. When the show comes to Chicago next summer, it will be known as IBTM America.

In a statement, the show organizers called the new concept "simple but dynamic." IBTM America will remove the costs associated with exhibiting at a trade show by designing a "unique turnkey solution "where an innovative pod design, completely integrated in an exhibitor meeting space, will give privacy to meetings between buyers and suppliers. 

The Innovation Zone at AIBTM 2014 in Orlando

In consultation with the industry, and members of the US Advisory Board, who identified the need for trade shows in this industry to prioritize the time given to meetings with premium buyers but in the most cost effective way, the new event will have now have a 1-1 ratio of buyers and suppliers. Exhibitors will pay one price for a modular booth design ready on arrival for them to start their business of meetings.

RELATED: On the Trade Show Floor at AIBTM
IBTM America will have 250 suppliers who will meet with 250 of the most prestigious planners in the global MICE industry. Both buyers and suppliers will be doing business inbound and outbound from the US. Planners will be from the corporate, association, governmental and third party sectors. The exhibitors will be from all sectors of the MICE market and will be split 60 percent US and 40 percent international.

Sallie Coventry, portfolio director, IBTM Global Events Portfolio, said that the new concept would be "exclusive and private, similar to the two successful launches of the table-top 1-1 mutual match event concept with both IBTM India and IBTM Africa." The program is still in the early stages of design, she added. 

AIBTM 2014

The program will have several notable new features when it opens next year:
1.     All exhibitors will be provided with an identical booth.
2.     The 8 foot x 8 foot turnkey exhibit pod will be ready for the arrival of the exhibitor. There will be no more additional costs associated with set up or tear down, no freight or drayage giving a hassle-free way to exhibit.
3.     All exhibitors will be on a level playing field – each pod is the same, everything is included in the price.
4.     Exhibitors and Buyers will take part in a mutual match system for their appointment diary. This means both parties choose who they wish to do business with; the first time exhibitors have been given this option.
5.     Hosted Buyers will be "rigorously pre-qualified," personally invited and the most senior decision makers with guaranteed purchasing power.
6.     Each Hosted Buyer will have 30 pre-scheduled appointments giving exhibitors a similar schedule of meetings over the course of the event. 

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