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September 16, 2016
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Americas: You Value Your Speakers—So Why Are You Discounting Them?


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Speakers sell the invisible. The intangible. The possible. They create feelings in your attendees that cause them to take action at work, at home, and in their communities. And yet, all too often, even $10,000-a-gig professional speakers get that dreaded call from a meeting planner. You know, that one that goes something like this: “We are a non-profit—we need a discount.” Or, “We have no budget, but we can give you great exposure.”

puzzle piecesAs speakers, we understand that our fees are a line item in your event budget. Unlike some expenses, however, a speaker who delivers a customized message to your audience makes a weighty contribution to both the success of the event and the lives and careers of the attendees. Sometimes the speakers are among the biggest factors driving an attendee’s choice to register for your event. And the fee that a speaker charges is not just for the hour spent on stage: It reflects the speaker’s experience, published works, intellectual property, stage presence, preparation, and travel time as well.

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