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June 28, 2017
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Americas: You’re Welcome! Use Your Event Data to Prove ROI and Drive Revenue


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“It’s not just brand marketing and education!” said Kim Scott, senior regional marketing manager at Illumina, Inc., at the beginning of her Cvent Connect session on supercharging event data. Scott reminded participants that meetings drive sales, and with the right approach to data, meeting planners and departments can get recognition for their role in the selling process. 

Here are Scott’s four tips to show your efforts are paying off for the company:

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