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June 5, 2017
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Americas: Why SMMPs Take So Long: A Step-by-Step Timeline


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If you haven't already joined in the strategic meetings management journey, now is the time! I don't use the term “journey” lightly, as developing and implementing an SMM program is not a one-time event. It takes time to assess the opportunity, engage the appropriate supplier and technology partners, develop strategy, engage in change management, and finally, go live with the SMM program. Some small, nimble organizations can get a program running in 6 to 12 months, but this is the exception, not the norm. Larger organizations, especially those that are multinational, can have a phased implementation plan that takes 18 months or more.

You may be wondering why it takes so long. Below I have outlined some of the key process steps involved in designing and implementing an SMMP.

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