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April 7, 2015

Americas: Why Half Your Attendees Never Ask a Question

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It’s not rocket science: More than half of meeting attendees probably will never ask a question in the traditional pass-the-microphone setting because they want to remain anonymous. Research just released by audience interaction company sli.do shows that 54 percent of delegates who ask questions via the sli.do platform choose to remain anonymous.

“There is clearly a barrier to them putting their hand in the air, be it lack of confidence, embarrassment or any other reason for wanting to remain anonymous,” says sli.do CEO Peter Komornik. However, “in a time when audience engagement is becoming increasingly complex… we need to be providing delegates with every opportunity to get involved with the discussions that are happening on stage.”

A Web-based tool founded in 2012, sli.do can be used for instant polling and for crowdsourcing questions at live and hybrid events. When a participant posts a question (whether attributed or anonymous), others can “like” the posted questions, resulting in prioritized list of issues for speakers to address. 

Read more at MeetingsNet.com...

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