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July 19, 2016
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Americas: Why DMOs Need Strategic Relationships With Airbnb


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As destination marketing organizations around the country come face-to-face with one of the biggest players in the collaborative economy, Destination Marketing Association International is gearing up to help members understand the issues, stakes, and questions around Airbnb and other short-term rental companies. Recently we caught up with Jack Johnson, DMAI’s chief advocacy and board compliance officer, to ask about it. He’s one of the new team brought in by Don Welch, who stepped in as DMAI president and CEO in April after leaving his post as head of Choose Chicago, the city’s convention and visitors bureau.

jack johnsonFirst, a little background on you. You come to DMAI from Choose Chicago, where you served as chief administrative officer and senior vice president, public policy. What will your role be within DMAI, and how does it relate to Airbnb? 
This is a newly created position within DMAI. Our members have asked for more focus on advocacy, public policy, and research. We’re here to help them navigate the new economy, including understanding players like Airbnb.

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