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July 11, 2017

Americas: White Paper Offers Insights into Planning for Disruption

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Building on information from its 2016 Event Disruption Study, the Incentive Research Foundation has released a white paper on Adjusting Perspectives Regarding Disruptions in Meetings and Incentives. Meeting planners surveyed in 2016 indicated that more than half of them had experienced some form of disruption and that 23 percent of events were negatively impacted by a disruption.

Although the study examined the impact of disruptions that had an obvious link to location decisions, such as the Zika virus outbreak, and terrorist attacks and political instability in Europe, incidents with a less obvious connection to the events industry proved to be surprisingly disruptive. One example was the Long Beach, Calif., harbor strike that prevented the delivery of Chinese merchandise, including event swag. Equipment failures and dissatisfaction with vendors was also high on the list of event disruptors.

Read more at MeetingsNet

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