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August 8, 2017

Americas: What You Need to Know to Make the Most of Social for Events

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Yes, we’re living in an increasingly mobile, social world, and meetings are no exception. During a session at the 2017 Meeting Professionals International World Education Congress, Alex Plaxen, president of Little Bird Told Media, share the above factoids and answered questions about what meeting pros need to know to make the most of social.

social media
Photo by Relif/iStock/Getty Images Plus/Getty Images

What are some important factors to include in a social media strategy for events?
Make it clear that social media is front and center, he said. “Have a social media command center—don’t hide your social media team in a back room. Give them cool t-shirts and put them in a social media lounge that includes a charging area (and don’t forget to get a sponsor for the lounge). Let people see them—show attendees what you’re doing.” Also, don’t just mention at the opening general session that you have a hashtag. Explain the benefits of using it, and what they’ll miss out on if they don’t engage with your event on social media.

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