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March 21, 2017

Americas: What You Need to Know About Wi-Fi Pricing

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wi-fi pricing

Planners know that Wi-Fi is a key component to a successful program these days. But how can they get the best bang for their buck? What may at first blush sound like the best deal—an offer of free or comped Wi-Fi on the part of the host facility—may be good for the bottom line, but not so good for attendee experience.

As Tim LaFleur, CMP, director, mobile strategy and solutions, Meetings & Incentives Worldwide, said in a recent MeetingsNet webinar, “I used to say that bad food is what’s going to submarine your event. Now I say it’s bad food and bad Wi-Fi. If you’re just going off whatever’s free, understand that it will probably be limited. Unless you’ve negotiated better speeds in your contract, free is not always free. If it’s bad Wi-Fi, there’s a cost to that”—unhappy attendees.

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