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March 24, 2017
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Americas: What Really Drives Event Attendance? Don’t Fall into These Traps


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According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

Research to the Rescue
With the latest technology, we can better understand your attendees and the reasons why they attend events. For example, we recently surveyed a group of 150 IT professionals who attended at least one tech conference in a given year. According to this group, the least important factors in deciding whether or not to attend an event were:

Read more at MeetingsNet


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