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March 24, 2017

Americas: What Planners Need to Know About Meeting Logo Design

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In a world saturated with conferences, don’t just slap a logo on your event. Instead, make it strategic and thoughtful. “It’s always worth the effort,” says Kate Silva, design director at Freeman XP. A well-designed conference logo offers the first glimpse into what an attendee can expect from the live experience and helps maintain connections over time. It should be given the same consideration as every other touchpoint of your brand.

“The logo is out there in the world for all to see and experience. Invest the time. Do it right,” says Silva. But what is the right process for designing a conference logo that will reflect your brand and be remembered?

Read more at MeetingsNet

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