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December 15, 2014

Americas: What Difference Can Tourism Organizations Make for the Meetings Industry?

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As meetings buyers, walking along the alleys of MICE tradeshows, on any of the world continents, did you ever wonder about the real business impact of these mega-booths from cities, regions, or countries’ local tourism organizations?

As tourism organization professionals, did you not ask yourself if you had the right level of resources and investment to promote your city or country?

Working closely with more than 30 tourism organizations in Asia, Europe, Middle East, and Africa, we at Pacific World are convinced that their role is a game-changer in today’s changing meetings industry. If they do the job right, they can drive massive growth in MICE business and jobs.

We have seen the impact of effective sales and marketing campaigns from convention bureaus and tourism organizations. The Pacific World Index, a monthly report on the top meeting destinations, showed this. In recent month, Monaco, Malaysia, and Singapore have appeared in the Index. 

Read more at MeetingsNet.com...

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