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June 16, 2017

Americas: The Value of Experiential Event Design

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experiential event design

It seems that over the last couple of years, our industry’s trends and buzzwords have frequently reflected the popularity of incorporating interactive elements into event design. Long before our industry’s trade shows, educational events, and news publications started focusing on this, many of us were already racking up success stories driven by effective experiential event design. The companies who have been doing this for years are typically those who take a more strategic approach in helping corporate clients achieve their meeting, event, and incentive goals. Here at Kuoni, we refer it as “client enculturation.” Others might call it simply strategic partnering or serving as an extension of a client’s team. Before we get into some of the interactive, experiential offerings available today, let’s first look at why weaving participatory elements into a program can effectively drive a company’s strategic goals.

Planners often get proposals from event design companies that promise to deliver “unforgettable,” “memorable,” and “impactful” experiences. More often than not, however, they rely on what I refer to as “passive event design.” Their solutions might deliver an initial “wow”—an intricate entryway, immersive décor inside the room, top-tier entertainment, etc.—but they are forgettable. They might stimulate the attendees’ senses temporarily, but because they’re not participatory, they aren’t a truly unforgettable experience. Here’s why: 

Read more at MeetingsNet

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About the Author: MeetingsNet






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