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September 26, 2016
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Americas: Uniquely Unpredictable: The 2017 Business Travel and Meetings Forecast


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Advito has released its 2017 Industry Forecast, and on just about every page is a note about the difficulty of projecting business travel and meeting demand because of uncertainty surrounding the U.S. presidential election. The report acknowledges that uncertainty is typical of election years. However, it continues, “this November’s election is uniquely unpredictable. If Donald Trump wins, businesses will likely put investment on hold as they await more detail on his policies. This will inevitably temporarily weaken business travel demand. Inbound travel could also be hit by uncertainty around Trump’s foreign policy. On the other hand, If Hillary Clinton wins, the period of uncertainty is expected to be much shorter, and the risks to demand lower.”

crystal ball
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Status Quo in the Air 
Meeting planners get a break in the air in 2017, as Advito does not predict fare increases. The Big Three North American carriers—American Airlines, United Airlines, and Delta Air Lines—have all finally added capacity, while demand has been held in check because of a number of concerns, from security, to Zika, to the presidential election. This is good news for moderating airfare, however Advito notes that the Big Three are responding by scaling back their further planned capacity growth.

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