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February 10, 2015

Americas: Two Essential Elements for an Emotionally Powerful Meeting

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By Sue Pelletier 

We all know we learn better when our emotions are engaged—when we connect emotionally with something, we can’t help but pay more attention to it. It also has a better chance of finding its way into our long-term memory because emotionally evocative activities prompt us to remember what we learned when we run into a situation that provokes the same emotion later on. It’s just how humans work.

At one of the Professional Convention Management Association’s Convening Leaders hybrid sessions earlier this month, Chad Kaydo with X Letter & Xembly moderated a panel on how to produce powerful emotional experiences that will make your events matter. While the conversation went in a lot of different directions, what they talked about boiled down for me to two key elements: Vulnerability and connection.

Vulnerability. People have to be willing and able to let their guard down before they can let emotion in, especially if the emotion is a difficult one.

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