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April 18, 2016
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Americas: Is Tweeting for Meetings a Thing of the Past?


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Twitter may still be the go-to social media channel for a lot of on-site participants at meetings, but is that where meetings professionals should focus their attention? Sure, it's a great way to find out if you need to turn down a thermostat in a breakout room, send flash messages about room changes and new agenda additions, and tweet pithy quotables from keynotes—and of course monitor the Twittersphere conversation around your event while it's happening. As a live-action tool, Twitter is still pretty unbeatable, IMHO.

tweeting for meetingsBut Twitter's luster as an overall good tool for expanding a meeting's message may well be fading, according to these numbers from Statista:

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