Americas: The Transformation Decade
Toward the end of 2009, I was constantly asked what the new decade might be called and what might happen in it. Giving it a lot of thought, on 01-01-10 (interesting digital date) I posted a column calling 2010–2020 the Transformation Decade. It blew up in the blogosphere and on Twitter, so it had resonance with people around the world.
The dictionary definition of “transformation” is “a change in nature, shape, form, or character.” So the Transformation Decade is the decade when most of humanity’s institutions and thoughts will change their nature, shape, form, or character. This means that in order to stay current you must bring transformation into your life and your organization.
Since that column came out I have challenged some 1,500 CEOs and business owners to change the nature, shape, form, and character of their businesses. Otherwise they might be out of business in 2020.