Home > Americas
Related topics: Americas,Incentives, Research, Research & Education, United States
April 14, 2015
|

Americas: Today’s Incentive Challenges


In partnership with:


A new report from the Incentive Research Foundation draws on previous and upcoming research to identify "10 Trends for Merchandise and Gift Card Programs in 2015."

Most interesting is the convergence of a few trends that have have implications on companies’ overall incentive programs. First is the idea of the “new luxury environment.” IRF reminds us that a “sensitivity to extravagance” guided incentive program decision-makers throughout the recession and early recovery, at which time IRF polling revealed very practical choices—housewares and apparel—at the top of the list for merchandise reward programs.

The latest IRF Pulse survey shows that sensitivity to extravagance is back down to pre-recession levels, along with a strong shift to electronics and open gift cards as program choices. Although electronics equaled luxury in the past, the report states, many electronics (iPads, Fitbits) are considered closer to necessities today. Likewise, an open gift card “straddles the fence” between luxury and necessity, as recipients can use them for daily financial obligations or special splurges.

Read more at MeetingsNet.com...
 


What do you think of this $type?
 

About the Author: MeetingsNet

MeetingsNet


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic