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August 24, 2015

Americas: Three Ways One Hotel Shows Its Love for the Pharma Meetings Market

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Chicago is the top city for medical meetings, according to recent MeetingsNet research, so it’s not surprising that medical meetings are a particularly good chunk of business for the historic 1,544-room Hilton Chicago. According to Cheryl Jakob, a senior sales manager, who is dedicated specifically to the pharmaceutical meetings market, in recent years life sciences meetings have accounted for about one-fifth of the hotel’s overall group business, and many of its pharma groups have been holding their meetings at the hotel for a number of years.

The wild and woolly days of extravagant meetings for docs are long gone due to an increasing amount of self-policing under guidelines such as the voluntary Pharmaceutical Research and Manufacturers of America Code on Interactions with Healthcare Professionals, state-mandated restrictions, and federal laws such as the physician spend tracking and reporting requirements promulgated under the Open Payments section of the Affordable Care Act. 

Read more at MeetingsNet.com...

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